Gyms & Leisure Centres

Boost retention and unlock new revenue

Today's members expect more than just access to equipment and classes, they're looking for holistic support, from recovery and mental wellbeing to nutrition. HealthKey helps gyms meet that demand with a simple way to add value, improve retention, and create recurring revenue.

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Rising costs and shifting consumer expectations

41% of members say they cancel because memberships are too expensive, and almost a third say a price rise would push them to leave altogether (YouGov Profiles, 2025).

At the same time, inflation and policy changes continue to increase operating costs, sometimes forcing membership price increases.

This combination of consumer price sensitivity and rising costs makes it harder than ever to maintain stable revenue and long-term loyalty.

Provide value that keeps members coming back

When gyms embed health and wellbeing services into their memberships, helping members recover and stay motivated, it changes the dynamic. Suddenly memberships become essential, rather than expendable.

This approach is not only about retention. It creates opportunities to grow revenue through premium perks that truly resonate.

Your brand

Customise our platform to match your brand

Health budgets

Care bundles

No platform fee

Flexible pricing

Our buying power gets the best rates

Peace of mind

All perks are vetted for clinical safety and compliance

Personal Trainers on care through HealthKey

“I’ve had tons of physio over the years. I genuinely thought it was very good, really thorough, very professional. Got hooked up with a physio pretty quickly and could have seen her within two, three days if I’d booked sooner. The actual physio appointment was bang on, I didn’t have to wait at all.”

Simon, PureGym PT, 2025

Physiotherapy support from Phio

“You should exercise your mind just like you exercise your body, and having access to free sessions is great. Especially for people who might be unsure about it, being able to try sessions without the commitment of paying can help break the stigma around therapy and show how it can improve their lives and long-term health.”

Bradley, PureGym PT, 2025

Mental health support with Mynurva

Adding value needn't eat into your margins

We offer the best rates on trusted wellbeing services by combining the buying power of gyms, insurers, and employers. Allowing you to turn member benefits into new revenue streams, rather than an extra overhead.

And because we’ve already done the due-diligence on clinical compliance, medical efficacy and data governance, you avoid the time, risk, and reputational pressure of vetting services yourself.

How it works

1

We connect HealthKey to your platform in a fast, hassle-free setup

2

The experience is branded to look and feel completely like your own

3

Members get instant access to wellbeing and rewards in one place

4

You get real-time insights and clear ROI reporting

Join the gyms already using HealthKey

Reduce churn by adding value to memberships

Create additional revenue streams

Launch in weeks, not months

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Frequently asked questions

What is HealthKey?

HealthKey is a marketplace of health and wellbeing services and content, designs to make accessing healthcare easy and affordable for everyone.

Care providers on the platform offer both essential health care services like therapy, GP access and physiotherapy as well as support for a variety of individual needs from neurodiversity and LGBTQ+ wellbeing to pain management, fertility, addiction, and much, much more.

We work with our ever-expanding community of vetted health providers to help organisations and individual users find care that meets their unique needs.

Organisations also work with us to give their employees, customers and members better access to healthcare and the tools they need to improve their wellbeing. This can be through tailored packages of pre-paid services, health budgets, gym discounts from major chains, hundreds of healthy recipes or workout plans.

What's more? Individuals can sign up for free to purchase care from our marketplace of trusted providers - many offering discounts you won't find anywhere else (up to 83% off)!

What kind of discounts are offered on HealthKey?

We have hundreds of services listed on HealthKey now, with discounts ranging from 5% all the way to 83% off!

Anyone who creates a free HealthKey account gets access to the same discounts, whether you’re a student, employee or just an individual who wants to look after their health.

We’re constantly adding new services, so if you ever want to see something new on HealthKey, you can either send us a suggestion once you’re logged in or drop us a message at info@healthkey.health

How do you choose the providers you work with?

The quality of a product is not based on the size of an organisation, but its commitment to the aspect of our health it serves. When we choose providers to work with, we conduct thorough quality assurance checks to ensure they meet certain requirements to maintain our high standards. This includes:

‍Clinical safety and effectiveness
We ensure that services not only deliver positive health outcomes but also avoid causing harm.

‍Regulatory compliance
We verify that services are appropriately certified and adhere to all regulatory standards.

‍Data governance
We ensure that data is used ethically, legally, and securely, safeguarding customer information and maintaining the trust of our users and partners

‍Accessibility, equality and diversity, and sustainability
We seek products that are universally accessible, promote equality and diversity, and are developed with a commitment to minimising ecological impact. We look for providers that embed these values into the core of their operations and services.

‍Technical and operational viability
We assess the robustness and resilience of the service's technical infrastructure, as well as the operational strategies that support its sustained performance.

By focusing on quality over quantity, our curated list of trusted providers helps you easily find a reliable service that suits your needs.

There's a service I can't find on HealthKey. Can you add them?

Absolutely! If you can't find a health product you are interested in, you can either send us a suggestion once you’re logged in or drop us a message at info@healthkey.health

‍You can suggest both specific products or be a little more generic. If you'd like to hear about new providers we add to HealthKey, opt in to our new provider emails when you create your account or in your account settings.

What can I offer my members through HealthKey?

We work closely with gyms and leisure centres to understand the needs of your business, customers and membership structure so that you can offer the most affective combination of support, at the best price.

Typical member perks offered through HealthKey include instant 24/7 GP appointments, physiotherapy, nutrition mental health support and more.

Services are billed per customer, on a monthly or annual basis, depending on your needs. And there are no additional charges based on usage.

How can I onboard and offboard members?

Integrating with HealthKey is designed to reduce admin and maintenance. We've integrated with a number of membership management systems (like Gladstone, Xplor and Mindbody), as well as built bespoke integrations so that onboarding and offboarding is a seamless as possible. Get in touch to find out more.

Can I customise HealthKey to match my branding?

Yes, HealthKey can be fully white labelled, creating a cohesive customer experience for your members.