HealthKey connects gyms, benefit platforms, insurers, and employers with trusted health and wellbeing providers through one seamless platform

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What we do

Gyms want to help members recover and stay motivated. Benefit platforms need integrated wellbeing. Insurers are prioritising prevention. Employers want benefits that reach everyone, not just a few.

We remove the friction of fragmented user experiences, complex contracts and compliance processes, giving organisations a practical way to offer affordable, clinically vetted care that people actually use.

Why now?

Access to healthcare is becoming part of how organisations create value for members and customers

Nearly three-quarters of UK consumers now prioritise wellness, and 82% of consumers globally say it’s a top or important priority. Half of all consumers plan to increase their wellness spending in the next year, with interest spanning fitness, nutrition, and mental health. From routine care to digital tools, people are investing in services that help them stay well, not just get treated.

At the same time, more and more organisations are recognising healthcare as a long-term driver of engagement. In markets where loyalty is hard-won and margins are tight, health is becoming a way to create continuity, deepen relevance, and meet people’s needs more fully, without overhauling existing products or operations.

Organisations need a single, trusted way to offer meaningful healthcare access at scale

HealthKey makes that possible by connecting vetted providers, flexible pricing, and seamless delivery in one place.

Wellness market gets a millennial and Gen Z glow-up

McKinsey & Company

Global state of Health & Wellness in 2025

NielsenIQ

$1.8 trillion global wellness market

McKinsey & Company

Our mission

Simplifying healthcare for the people who need it and the organisations who provide it

Too often, the biggest barrier to healthcare isn't availability, it's access. Individuals face confusing systems, unclear pathways, and financial friction. At the same time, many organisations struggle to offer care to their communities that's meaningful, compliant, and easy to deliver.

We're working to remove these barriers by simplifying how people find care, and how organisations provide it

Focusing on both sides of this problem means that, as well as improving access for individuals, we also encourage essential investment in healthcare.

When more organisations are able to invest, more specialised providers can flourish, and more people can get help that is tailored to their unique circumstances.

Meet the team

David Joerring

Founder & CEO

David holds degrees in both law and philosophy and worked as a former management consultant at BCG and Thriva, where he built and scaled both B2G and B2B health solutions.

Tudor Cotop

Co-founder & CTO

Engineering leader with experience in identity and access management from SeedLegals and Pirean.

Liam Cunliffe

Founding Designer

UX specialist with a background in B2B, B2E, and consumer software, focused on making complex systems human and intuitive.

Looking ahead

Our focus is on deepening traction in the leisure sector, where demand for holistic wellbeing perks is growing rapidly. In parallel, we're expanding partnerships with benefit platforms, helping them embed healthcare access directly into their ecosystems

Make access to healthcare easy for your organisation

Deliver affordable health services for better outcomes

Support employee and customer wellbeing with flexible, accessible care

Reduce admin with one easy, low-effort solution

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Changing the way healthcare is paid for